HUBS — Hubspot Inc
Snapshot dated August 27, 2026.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform that serves as a central operating system for scaling businesses. The company generates revenue primarily through tiered monthly subscriptions for its various software hubs, including Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. These hubs function as a modular ecosystem, allowing organizations to integrate their marketing, sales, and customer service workflows onto a single data platform. HubSpot targets a broad customer base ranging from small businesses to mid-market companies, counting over 200,000 customers globally across more than 120 countries. In the CRM software industry, it operates as a significant competitor against established enterprise-grade players like Salesforce and Oracle, often positioning its offering as a more intuitive and integrated alternative. Recently, the company has heavily integrated generative artificial intelligence tools across its product suite, launching features like Content Assistant and ChatSpot to automate lead generation and content creation tasks for its users.
Fair Value / Share
$302.80
Price on August 27, 2026
$253.31
Margin of Safety
19.54%
Data by Equibles and SEC filings. Figures are as of August 27, 2026 and are not live.
Earnings Yield
Earnings Yield shows how much profit a company generates relative to its share price. EPS ÷ Stock Price.
Stock Price
$253.31
Market Cap
$12,821,285,650
Net Income (TTM)
$146,854,000
Diluted Shares
50.6 million
EPS (TTM)
$2.90
Earnings Yield
1.15%
AI Analysis
HubSpot’s earnings yield is 1.15%, a figure derived from its EPS of $2.90 and a share price of $253.31. This yield sits substantially below the roughly 4-5% return available from a safe alternative like a bond. Mechanically, this indicates that for every dollar of current annual earnings, the market price requires a much higher entry cost compared to that risk-free benchmark, implying that the current share price factors in significant expectations for future earnings growth. For the earnings yield to rise, either the stock price would need to decrease, or the company’s actual annual net income would need to increase. This measure does not capture the company's long-term competitive positioning, future market potential, or the specific risks associated with executing its growth strategy.
Return on Capital
EBIT ÷ (Net Working Capital + Net Fixed Assets) — how efficiently the business turns capital into profit.
EBIT (TTM)
$130,738,000
Net Working Capital
-$374,466,000
Net Fixed Assets
$157,126,000
Invested Capital
-$217,340,000
Return on Capital
Capital-free operations
This business operates on negative invested capital — customers pay in advance, so the business funds itself rather than tying up capital. Combined with positive EBIT, that is the strongest possible outcome in this framework, not a missing result.
AI Analysis
Hubspot Inc produces a specific financial outcome where invested capital is negative, measured at -$217.3M, against an EBIT of $130.7M. Within this framework, a negative denominator paired with positive operating profit is the strongest possible result. It indicates that the company does not require its own capital to fund operations; instead, customer payments—often in the form of deferred revenue—effectively finance the business activities. Because the business is not reliant on its own capital to generate these earnings, a percentage-based return cannot be mathematically defined. This metric does not capture potential shifts in capital intensity that might occur if the company’s business model evolves or if it significantly ramps up investment in tangible assets. A lower or negative capital requirement is highly efficient, though it reflects the specific dynamics of a subscription-based model where cash is collected upfront.
Acquirer's Multiple
Enterprise Value ÷ Operating Earnings — how many years of operating earnings it would take to buy the whole business.
| Company | Operating earnings | Enterprise value | Multiple |
|---|---|---|---|
| CRMSalesforce, Inc. | $8.7B | $234.1B | 26.8x |
| HUBSHubspot Inc | $130.7M | $11.9B | Above range for acquisition target |
Where HUBS sits: Above range for acquisition target — its own operating earnings are too thin relative to enterprise value for the multiple to carry a meaningful number.
What does “above range for acquisition target” mean?Hide the “above range for acquisition target” explanation
The multiple is not shown as a number: HUBS’s trailing operating earnings are so small relative to its enterprise value that dividing one by the other would produce a figure in the hundreds or thousands of x — arithmetically correct, but not a meaningful comparison, since a small change in one quarter’s operating income would swing it wildly without saying anything new about the business. The price here implies a bet on operating profit growing dramatically from a near-zero base, not a price you could sensibly compare to a peer’s multiple. By this measure alone — years of current operating earnings required to buy the whole business — a figure this far outside the meaningful range would flag the company as one an acquirer should not pay this price for, on today’s earnings.
Show the enterprise value bridge for each companyHide the enterprise value bridge
HUBS
Debt $0. This is the company's reported total debt — borrowings due within a year plus long-term borrowings. It carries no separately reported lease obligations.
CRM
Named as a competitor: Direct competitor in enterprise and mid-market CRM and marketing automation software
Debt $39.3B. This is the company's reported total debt — borrowings due within a year plus long-term borrowings. It carries no separately reported lease obligations.
Operating earnings — HUBS
AI Analysis
Hubspot (HUBS) has an enterprise value of $11.9B and operating earnings of $130.7M. Because its operating earnings are so thin relative to its enterprise value, its Acquirer's Multiple is above the range where this measure provides a meaningful comparison, implying the current price reflects a market expectation for operating profit to grow significantly from a near-zero base. Competitor Salesforce (CRM) has an enterprise value of $234.1B and operating earnings of $8.7B, resulting in an Acquirer's Multiple of 26.8x. Comparing these, the computed comparison for HUBS is: Above range for acquisition target — its own operating earnings are too thin relative to enterprise value for the multiple to carry a meaningful number. This comparison would change if HUBS significantly expanded its operating margins or if the relative capital structures of the two companies shifted, as the measure does not account for differences in debt levels or varying business models that impact operating profitability.
FS-Score
A 10-check read on financial health, across profitability, balance-sheet stability and operating momentum.
FS-Score
7/10
Decent score — worth a deeper look before investing.
Section 1
Current Profitability
3/3
Profitability is Strong because the business is generating positive returns and cash flow, with accounting profits backed by significantly higher cash operations.
- Return on Assets reached 1.19%, moving the company into positive territory.
- Free Cash Flow to Total Assets is robust at 18.36%.
- Accruals are healthy as Cash Flow from Operations is 16.57 times higher than Net Income.
This score indicates the company is self-funding through its operations, and would only weaken if cash generation began to lag behind accounting earnings.
Return on Assets (ROA > 0)
PassFree Cash Flow to Total Assets (FCFTA > 0)
PassAccruals (CFO / Net Income > 1)
PassSection 2
Stability
1/3
The Stability score is Weak because of rising share counts and a lack of improvement in the current ratio.
- Leverage remained unchanged at 0 for both the current and prior year.
- Liquidity did not improve, with the Current Ratio holding flat at 1.67.
- Net Dilution occurred as diluted shares outstanding increased to 53.2 million from 51.8 million a year earlier.
This section would improve if the company halted share issuance or if current assets began to grow faster than current liabilities.
Change in Leverage (↓ or unchanged)
PassChange in Liquidity (↑ Current Ratio)
FailNet Dilution (annual diluted weighted-average shares, this year vs last)
FailSection 3
Recent Operational Improvements
3/4
Recent Operational Improvements are Strong, driven by increased efficiency in asset use and better cash production despite a slight dip in margins.
- Return on Assets improved year over year from 0.12% to 1.19%.
- Free Cash Flow to Total Assets rose from 14.77% to 18.36%.
- Gross Margin declined slightly from 85.03% to 83.76%.
- Asset Turnover increased from 0.69 to 0.81, showing more revenue generated per dollar of assets.
The score reflects a business becoming more efficient over time, though the decline in Gross Margin bears monitoring for changes in pricing power or cost structure.
Change in ROA (↑)
PassChange in FCFTA (↑)
PassChange in Gross Margin (↑)
FailChange in Asset Turnover (↑)
PassFramework conclusion
Hubspot earns an overall FS-Score of 7/10, a result that is solid but mixed. While strong profitability and operational improvements suggest the underlying business is becoming more efficient, the weak stability score reflects ongoing shareholder dilution. This total suggests that any perceived cheapness in the stock is more likely due to external factors than a fundamental deterioration of the company's financial health, though the rising share count remains a structural headwind.
- Return on Assets improved to 1.19% from 0.12% a year ago.
- Free Cash Flow to Total Assets remains high at 18.36%.
- Asset Turnover increased to 0.81, up from 0.69 in the prior year.
- Diluted shares outstanding rose to 53.2 million, resulting in a failed dilution check.
Intrinsic Value (DCF)
A 10-year discounted cash flow, then the bridge from business value to value per share.
Reported cash flow → unlevered free cash flow
Free Cash Flow (reported)
$797.5M
+ After-Tax Interest Expense
$545.5K
= Unlevered Free Cash Flow
$798M
Business value (10-year DCF)
PV of Years 1–10
$6.8B
PV of Terminal Value
$7.5B
= Business Value
$14.4B
Business value → share value
Intrinsic Value (business)
$14.4B
+ Cash & Equivalents
$958.3M
− Debt
$0
= Shareholders' Value
$15.3B
÷ Diluted Shares
50.6 million
= Fair Value / Share
$302.80
Divided by 50.6 million diluted shares — the weighted-average diluted count from the most recent quarterly income statement, for the quarter ended 2026-06-30.
Risk bucket → discount rate
mid (12%)
Year-1 FCF
$798M
Growth rate (yrs 1–10)
11%
Terminal growth (after yr 10)
3%
AI Analysis
This valuation applies a 12% discount rate to reflect HubSpot's status as a scaling SaaS business, balancing strong historical cash flow growth against inherent volatility and margin risks in the tech sector. The forecast begins with a fixed Year-1 free cash flow of $798M, projecting an 11.00% growth rate over the next decade. The model incorporates a fixed 3% terminal growth rate, intended to approximate long-term economic expansion rather than company-specific performance; this terminal value represents 52.4% of the total business value. To derive the fair value, the model aggregates the present value of forecasted cash flows with the terminal value, adjusts for the company’s $958.3M in cash and $0 in debt, and divides by the 50.6 million shares outstanding. This process results in a fair value per share of $302.80. Compared to the current price of $253.31, the margin of safety—a buffer accounting for potential inaccuracies in these projections—is 19.54%. Because over half of the estimated value is derived from the terminal period, the result is most sensitive to the terminal growth rate assumption. Any deviation in that long-term expectation would exert the most significant impact on the final valuation figure.
Overall Verdict
How the five signals above stack up together, then the full synthesis.
Earnings Yield
1.15% vs ~4-5% bond-yield benchmark
Return on Capital
Capital-free operations — negative invested capital, positive EBIT
Acquirer's Multiple
Above range for acquisition target — its own operating earnings are too thin relative to enterprise value for the multiple to carry a meaningful number.
FS-Score
7/10 — Solid but mixed
Intrinsic Value
19.54% margin of safety
The analysis of HUBS produces a picture defined by a distinct tension between its operational efficiency and its current valuation. The Return on Capital check registers a green signal, reflecting an unusual capital-free operation where positive EBIT is generated despite negative invested capital. The FS-Score of 7/10 aligns with this operational health, suggesting a generally robust internal business structure. Conversely, the valuation-focused checks suggest a different reality: the Earnings Yield of 1.15% sits well below the 4-5% bond-yield benchmark, and the Acquirer's Multiple is unavailable for assessment because the company's operating earnings are too thin relative to its enterprise value to generate a meaningful figure. While the Intrinsic Value check indicates a 19.54% margin of safety, placing it in yellow territory, this is offset by the expensive-leaning valuation metrics. The overall picture is balanced by the strength of the operational metrics against the weight of the valuation data. A shift in the Earnings Yield, moving closer to the benchmark, would be the most significant variable to alter this assessment.